Road to Ave

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Just in case you haven’t heard for the Brand called RtA its about time you get familiar with it.

RTA (ROAD TO AWE) WAS LAUNCHED WITH THE PURPOSE OF CREATING A MOVEMENT. A MOVEMENT OF LIKE-MINDED INDIVIDUALS WHO SHARE A BELIEF THAT CLOTHING SHOULD BE USED AS A FORM OF EXPRESSION. RTA WAS BORN UNDER THE PRETENSE THAT CLOTHING SHOULD BE EFFORTLESS AND CHIC. THE RTA GIRL IS CONFIDENT AND THE CLOTHING SHE WEARS SIMPLY ENHANCES HER THOUGHTS. RTA IS A STATE OF MIND AND WHILE THE CLOTHING EVOLVES, HER IDEAS ARE NEVER DETERRED.

RtA—which stands for Road to Awe—is a Los Angeles-based line founded by Eli Azran and David Rimokh. The designers have created cool jeans and leather pants with a rock’n’roll vibe.
The design duo decided to create a line of quality, no-frills denim basics after working together on another project that neither felt truly displayed their design aesthetic.
For RtA, the pair eschewed special washes and trendy prints in favor of classic designs that won’t go out of style, from a distressed boyfriend set to standard indigo skinnies. And at a more-than-reasonable price point—the line starts at just $165 for a basic pair of jeans—you can restock your entire denim wardrobe without breaking the bank.

If you are a lover of cool, edgy designs and black color, you will definitely find many pieces for yourself. Worth checking out at rtadenim.com.

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